Marketing Executive

Cake Media Solutions are looking for an ambitious and commercially minded Marketing Executive to help develop and deliver marketing activity across our growing group of businesses.

This isn’t a role where you’ll simply be scheduling social media posts or waiting for the next marketing brief.

You’ll work directly with senior leadership and commercial teams across the group, helping us build brands, create content, develop campaigns, generate opportunities and measure the commercial impact of our marketing activity.

We’re looking for someone with ideas, energy and the confidence to take ownership.

A Marketing Executive is responsible for developing and executing marketing strategies that increase brand awareness, generate leads, drive customer engagement, and support business growth. The role involves planning and delivering marketing campaigns across various channels, analysing market trends and campaign performance, creating compelling content, and collaborating with internal and external stakeholders to achieve organisational objectives. The Marketing Executive combines creativity, commercial awareness, and data-driven decision-making to deliver measurable results and enhance the customer experience.

Responsibilities

You’ll work across a varied range of group-wide marketing activities, including:

• Planning and delivering marketing campaigns

• Managing and developing our social media presence, particularly LinkedIn

• Creating written, graphic, photographic and video content

• Developing targeted B2B and lead-generation campaigns

• Working alongside our commercial teams on target sectors and customers

• Managing website content and landing pages

• Supporting SEO and organic website growth

• Developing email marketing campaigns

• Producing case studies and customer success stories

• Creating brochures, presentations and sales collateral

• Supporting employer branding and recruitment marketing

• Monitoring competitors and market developments

• Using analytics to measure campaign and website performance

• Supporting new businesses, brands and future acquisitions

• Exploring how AI and automation can improve our marketing

• Coordinating external agencies and specialist suppliers where required

Essential Requirements

• Ideally, you’ll have around 2–4+ years’ experience within marketing, digital marketing or a similar role.

Desirable Requirements

• Experience within B2B, manufacturing, engineering, technology or an agency environment would be useful, but it’s not essential.

• Experience with platforms and tools such as Google Analytics, Canva/Adobe, website CMS systems, email marketing, CRM, SEO and AI marketing tools would be advantageous.

Key Skills

• Creative and full of ideas

• Commercially minded

• A strong communicator and copywriter

• Comfortable creating digital content

• Confident using social media professionally

• Organised and able to manage multiple projects

• Interested in digital marketing, technology and AI

• Comfortable analysing results and using data

• Proactive and able to work independently

• Comfortable working directly with senior management

• Ambitious and looking for career progression

Personal Attributes

• Creative – Generates fresh ideas and innovative campaigns.

• Excellent communicator – Conveys messages clearly and persuasively.

• Customer-focused – Understands customer needs and behaviours.

• Commercially aware – Understands business objectives and market trends.

• Analytical – Uses data and insights to make informed decisions.

• Adaptable – Responds quickly to changing markets and priorities.

• Collaborative – Works effectively with colleagues, agencies, and stakeholders.

• Results-driven – Focused on achieving measurable outcomes.

• Strategic thinker – Sees the bigger picture and plans for long-term success.

• Organised – Manages multiple projects and deadlines effectively.

• Influential – Builds support for ideas and gains stakeholder buy-in.

• Curious – Continuously learns about customers, competitors, and industry developments.

• Resilient – Handles setbacks and learns from unsuccessful campaigns.

• Proactive – Takes initiative and identifies opportunities for growth.

• Attention to detail – Ensures accuracy and consistency in marketing materials and campaigns

Why Join Cake Media Solutions?

You’ll have the opportunity to:

• Work across multiple businesses, brands and sectors

• Work directly with senior leadership

• Have genuine ownership of marketing projects

• Develop both creative and commercial marketing experience

• Experiment with new technology, AI and automation

• Help shape a developing marketing function

• See the commercial results of the work you produce

• Build your role and career as the group grows

  Cake Media Solutions Ltd
  Based at ActionPlas HQ, Pudsey, West Yorkshire
  £30,000–£35,000 + Performance Bonus
  Full-time | Permanent

  If you’re looking for a marketing role where you can bring ideas, take ownership and make a visible impact, we’d like to hear from you.